Sr. Product Manager, Marketing
January 2017 – June 2017
Sr. Product Manager
April 2015 – January 2017
Product management, strategy, and optimization across iOS, Android, and web for Headspace, an app providing meditation and mindfulness training. Agile development, A/B testing, tracking instrumentation and analysis, SEO, ASO, design sprints, roadmap planning. Special focus on growth, acquisition, and marketing initiatives.
JibJab Bros. Studios
www.jibjab.com | Los Angeles, CA
Director of Product
March 2012 – May 2014
Management of the product life cycle from strategic planning to launch and evaluation for JibJab, an eCard and humor video entertainment site. Leadership for product team in creating product specs, wireframes, and A/B test plans, and working with engineering and design to ensure timely delivery of web and mobile products. Leadership for dev team and agile process. Direct management of one product manager.
- JibJab.com: Subscription-based eCard site where users star in funny videos
- Elf Dance iOS App: Peaked at #1 in Entertainment Apps for iPhone and iPad
- Amazon.com Gift Cards: JibJab video eCard integration on Amazon
- Starring You Books iOS App: A top 10 grossing personalized book app for iPad
- StoryBots.com: Fun, learning website and mobile apps for children and parents
July 2010 – March 2012
Managed the product life cycle from strategic planning to tactical activities for JibJab, an eCard and humor video entertainment site. Gathered and prioritized product features, created product specs, and worked closely with design and engineering teams to ensure timely delivery of products on the overall JibJab roadmap. Products included Starring You!, a personalized entertainment product that allows people to put themselves, family and friends into fun videos and images, and eCards for special occasions.
MySpace/Fox Audience Network
www.myspace.com | Los Angeles, CA
Product Manager, Fox Audience Network
February 2010 – June 2010
Responsible for all phases of product life cycle, from product strategy and vision to product execution and launch. Gathered and prioritized product features, created product requirement documents, and worked closely with business stakeholders and engineers to ensure timely delivery of products that supported FAN’s overall strategy and goals as an ad network and ad serving platform.
Manager, Technical Production and Product Development, MySpace
July 2008 – February 2010
Supported FAN, MySpace, Inc., and MySpace Music’s advertising product initiatives. Enhanced rich media offerings, managed high level ad server and targeting projects for FAN, MySpace, and clients. Oversaw improvements to systems and processes. Acted as liaison to engineering in all advertising efforts. Manager of 2 direct reports.
Lead Technical Producer, Ad Operations, MySpace
February 2007 – July 2008
Support for Ad Operations with technical solutions to ad creative, ad delivery, ad systems, and other operational issues. Managed projects with multiple departments to improve advertising and support product offerings. Worked closely with QA team, Ad Operations, and Creative Services. Lead team of 4 technical producers.
November 2006 – February 2007
Production of concurrent projects related to website content and functionality. Worked closely with business units, IT, and E-Business team to ensure projects are completed to specifications, on time, and with all appropriate approvals.
E! Entertainment Television
www.eonline.com | Los Angeles, CA
January 2006 – October 2006
Production for E! editorial and programming content for eonline.com. Interactive marketing campaigns (DART, microsites, sweepstakes, ad units). Coordinated with internal departments and external clients to deploy projects successfully on schedule. Intranet and extranet updates for E!, Style Network, G4, and Versus.
Georgetown Day School
www.gds.org | Washington, DC
June 2001 – July 2005
ColdFusion programming and application development, database management, site design, and content updates for independent school’s website (gds.org). Developed an annual online auction as a fundraiser.
New Times, Inc. (now Voice Media Group)
www.voicemediagroup.com | Phoenix, AZ
February 2000 – September 2004
Responsible for all aspects of phoenixnewtimes.com, clevescene.com, riverfronttimes.com, and pitch.com. Online production; development; graphics; design for microsites, contests, ad units; and coding HTML in a Zope platform. Managed one production assistant and freelance content providers for the sites.
DJ Glenniest eclectic/soul/house DJ at events, yoga, festivals, and local venues (2013-present)
Writer/photographer for local lifestyle blog LincolnAndRose.com (2013 – 2015)
Music writer/photographer for local music and events blog Losanjealous.com (2009 – 2013)
Writer for New Times Inc. (now Voice Media Group) weekly online humor column (2000 – 2013)
Product Management, WordPress, Wireframing, Keynote, Adobe CS, Sketch, HTML, CMS, CSS, PHP, Google Analytics, Optimizely, A/B and Multi-Variate Testing, Ad Serving
George Washington University
B.A., summa cum laude
Major: Journalism / Minor: Art
Presidential Academic Scholarship, Valedictorian Scholarship